Kings Wing Group HK Ltd. was founded by the Chairman, Mr. Bill, in 2010 as the flagship company of the Group. The Company has been engaging in the import, re-export and wholesale distribution of frozen meat and as well as property investment in Hong Kong. Mr. Bill’s idea of starting up a frozen food business was originated from the family’s seafood trading company when he was at his mid-20s. As he became aware that the demand for chilled meat was stronger and more stable than seafood, he decided to change the family business model from seafood processing to frozen meat distribution. In the period between 1989 and 1990, Mr. Bill had established his frozen meat wholesale distribution network in the major cities in China, like Beijing, Guangzhou, Taizhou (in Zhejiang province), Shenyang, Taiyuan and Hangzhou, before exploring the Hong Kong market.

Mr. Bill strongly believed that the hands-on distribution experience in the China market together with Hong Kong’s worldwide exposure could take his frozen meat distribution business to the next level of excellence. He has the aspiration of having the Kings Wing Group to go public in Hong Kong one day. He envisions the Kings Wing Group to become one of the leading frozen meat & food importers in China.

The Group is committed to providing customers high quality, responsibly-sourced, carefully-processed, well-packed, properly cold-storaged and timely-delivered frozen meat (i.e. pork, beef, and poultry) in Hong Kong and China. In the near future, the Group will penetrate the retail market through business and product diversifications. The Group will set up private labels for its frozen meat products and grocery items, open specialty shops and widen its customer base by conducting all-round marketing strategies. The Group foresees that the demand for quality imported meat and grocery items will be steadily growing in Hong Kong and China and they are ready to inject more resources and manpower into the ordering and logistic systems for improvement, hence increasing customers’ loyalty and satisfaction.